MODEL CALL for Project Beauty

Team Pittsburgh 2024

Saturday, May 25, 2024 - Sewickley, PA

Project Beauty Team Pittsburgh is open to all current and rising high school girls in any school district. This is a complimentary photoshoot to celebrate your genuine self and beauty. No Makeup. No Filter.

For the 2024 shoot, Laura Cherock Photography is collaborating with Heidi Illiff of Larger Than Life Photography! We are both very excited to work together for such a great cause!

We own the definition of beautiful. Let’s keep it real.

Project Beauty was created in 2017 by a fellow photographer, Thomas Nguyen, with the goal to redefine what true beauty is. The idea was to create portraits that were 100% authentic — no make-up, no retouching — Just you and the lens. Project Beauty has since turned into a movement to empower teen girls with their own authentic image, and their feedback has been incredibly powerful!

So much pressure is constantly in our faces about beauty: Brand, Make-up, Filters, Contouring, Size, Shape, Style…. But who really gets to decide what REAL BEAUTY is? We do. And we must keep it real! I firmly believe in and stand behind this movement to create portraits that are authentic and beautiful. At a time when self-image can be fragile, these true images will empower you with confidence that your beauty comes from your soul.

 Meet the Project Beauty Team Pittsburgh

2023

Photographers:

Laura Cherock Photography & Kim Kracun of FotoFixation

Thank you to our special guests from The Laughlin Children’s Center for leading the service project and presenting some inspiration on being resilient.

Here’s what our 2023 team has to say about

What is True BEAUTY:

Totally authentic. These young ladies are more than amazing.

When asked to write something that they find beautiful about themselves that has nothing to do with appearance, this is what they said:

CONFIDENT - LEADER - EMPOWERED - CREATIVE - DETERMINED - PERSONALITY - DRIVEN - MOTIVATED - UNIQUENESS - POWERFUL - JOYFUL - MY SOUL